More than 200,000 fans crowded into Black Sherif's TikTok Live for his first Telecel Project X session, and about 50 of them logged off with between GH¢200 and GH¢1,000 in their Telecel Cash wallets.
When the two-time Telecel Ghana Music Awards Artiste of the Year unveiled the partnership in Accra on October 8, he promised his next livestreams would not just be about talking or previewing records.
"When you see me talking, it's not just talking, not just playing music," Blacko said at the launch. "There's a Blacko code."
That first code is now live. Entering BLACKO233 inside the Telecel Play app gives Telecel Cash users two free transactions—covering mobile money transfers, merchant payments, or cash withdrawals—until Saturday, November 28, 2026.
Between performing for viewers watching from Ghana and the diaspora and picking the 50 cash winners at random, the 24-year-old turned what could have been a standard telco brand integration into a crowded digital hangout.
Telecel Ghana's Head of Brand and Marketing, Andre Tayo, said pulling over 200,000 viewers to the opening stream showed the Sun Sherif EP creator's reach, adding that the network has more live sessions lined up under the campaign.
At the October 8 unveiling at the Kempinski Gold Coast City Hotel, Telecel Ghana chief executive Ing. Patricia Obo-Nai said Project X would run for a year, with Blacko dropping monthly surprises across TikTok, Snapchat, and Instagram.
Obo-Nai also used the launch to remind subscribers not to hand over their Telecel Cash PINs or passcodes to anyone claiming to call from the company—a necessary warning whenever cash giveaways hit the timeline.
For an artist who spent September telling interviewers that one musician alone cannot carry Ghanaian music to the world, pulling a stadium-sized crowd onto a phone screen is a reminder of how fast his fanbase moves when he taps "Go Live".
Did you catch the BLACKO233 drop on the live, or were you late to the notifications again?
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