Richard Anim, a driving force behind Wanderlust Ghana, the team that recently achieved the audacious goal of embarking on a 10,000-kilometer journey from Accra to London has revealed that they were snubbed by several Ghanaian automobile manufacturers when they reached out to them.
Anim, a serial entrepreneur with over 27 years of experience under his belt opened a window into this intricate world during an interview on TV3 New Day.
Shedding light on the intricate relationship between entrepreneurs and corporations, Richard Anim revealed that they found themselves engaging in a complex dance with established institutions, as they sought support and collaboration to turn their visions into reality.
“It’s quite a funny issue, especially with the relationship between entrepreneurs and various institutions. I’ve been running businesses for the past 27 years. What I have realised is that corporate are like fair-weather friends, they go with you when everything is smooth,” he shared on New Day.
Anim reflecting on a pivotal moment with Katanka Automobile underscored the challenges faced by entrepreneurs seeking partnerships.
If Katakana agreed to the meeting, it would have represented a potential collaboration that could amplify Wanderlust Ghana’s mission, but the door remained resolutely closed.
“We approached Kantanka but they didn’t even give us the time of day or give us the audience, they didn’t bother with the meeting,” he pointed out.
The experience Anim shared was also repeated with the likes of Nissan and other brands.
“We approached Nissan, in fact, Kwabena Peprah bought a Nissan strictly for this purpose to incentivise and get us some sponsorship but they were like nah they’ll offer a discount but not sponsorship,” he mused.
Despite the hurdles, the Wanderlust team was resilient during the voyage and defined the adventure spirit.
“They were a host of them but the important thing is that we’ve been able to do it and demonstrated our risk uptight is extremely high. Hopefully, we’ve set the tone and put Ghana on the map,” Anim emphasized.
The Wanderlust Ghana team’s recent goal of embarking on a 10,000-kilometer journey from Accra to London culminated in a hero’s welcome on Sunday, August 6, 2023.