Veteran actor Kofi Adjorlolo, has debunked the assertion that Ghana’s film industry popularly referred to as Ghallywood does not have an identity.
Reacting to comments by Ekow Smith Asante on Onua Showtime with Mcbrown, Adjorlolo first shed light on the fascinating story behind the birth of the brand name ‘Ghallyhood’ and the journey that led to the establishment of a unique identity for Ghanaian cinema.
“Ghallywood came about because of William Akufo who established a school and later a pageant. Don’t forget Willie Akufo started home video in Ghana,” he recounted “In those days they were the ones doing film in the Ghana film industry with celluloid. After years he learnt how to work with home video recorders from Nollywood.”
While Ghanaian cinema has always had a distinct identity, it lacked a cohesive brand name.
According to the highly respected veteran actor, the absence of a unified brand name pushed the industry’s ability to adopt Akuffo’s name for his school and other businesses.
“William Akuffo’s personal brand name for his school is what we as an industry have borrowed for ourselves,” he shared.
Kofi Adjorlolo also expressed his reservations about the inclusion of “wood” in the brand name as he questioned its origin and relevance, highlighting that the Ghanaian film industry already possesses a distinct identity without the need for an additional label.
“The error is from the beginning when we added the wood. Where is the wood from anyway ?? I’ve always spoken about it. It is not original,” he pointed out.
Adjorlolo emphasized that Ghanaian actors are recognized as such, even when working in other film industries like Nollywood, showcasing the industry’s individuality and talent hence it was wrong for fellow actor Ekow Smith to say otherwise.
“The identity we already have it, with all respect to Ekow Smith. Maybe he didn’t put its well but maybe he was referring to the brand. In our case, if I go to Nigeria to act they know I’m a Ghanaian actor. We have an identity but we don’t have a brand name,” he hammered.