Home Showbiz Ghanaian Music is struggling to break boundaries because we love experimenting with new genres  –  Appietus 
Showbiz

Ghanaian Music is struggling to break boundaries because we love experimenting with new genres  –  Appietus 

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Celebrated music producer, Appiah Dankwah widely known as Appietus has shed light on the litany of challenges faced by Ghanaian music in reaching global recognition.

According to him, the struggle lies in Ghana’s penchant for constantly experimenting with new genres and refusing to stick to one.

In a no holds barred interview with King Kweku Mensah on the Showbiz University podcast, Appiatus expressed his concerns, stating, “That thing is difficult. Ghanaians, they like to change. I think it’s been a problem. We like to change even when it’s not necessary. We just always want to see if this one will also do well. We leave the rest behind.”

Drawing comparisons to music scenes in other countries, he highlighted the enduring presence of specific genres in America, Nigeria, and Jamaica.

READ MORE: Showbiz in Ghana doesn’t pay – Veteran broadcaster and actor Dada Boat

“In America, hip-hop is still there. Rock music is still there. Country music is still there. If you go to Nigeria, they still have juju music. They have added a full beat, and they’ve stuck to it,” Appiatus explained.

He made a point that Ghana’s rich music heritage, particularly in High-life, gives the country an advantage over Nigeria.

However, he lamented the fact that Ghana has drifted away from its roots, leaving behind High-life, Azonto, and other unique genres

“We left Highlife, we left Azonto, all those Alkayeeda. Now we are playing Afro Beat. Afrobeat even started from here,” he said on the Podcast.

Appietus who has produced some of Ghana’s biggest hits proudly pointed out that Afrobeat originated in Ghana, mentioning his song “O Waee” as an example predating Nigerian artists’ adoption of the genre.

“I did  O Waee way before Nigerians thought of doing anything that is an Afro Beat song. They picked the vibe from there and they made it their own. So, I don’t blame them,” he shared.

However, he acknowledged Nigeria’s successful appropriation of Afrobeat and expressed uncertainty about how Ghana can reclaim its ownership.

“They’ve taken it. It will be difficult to take it from them. Very difficult. I don’t know how we’re going to do it,” he confessed.

While acknowledging that Ghanaian artists are excelling in Afrobeat, Appietus noted that the tendency to constantly shift focus hampers the industry’s progress.

He cited the example of artists now following the South African Amapiano trend, urging them not to lose their unique identity in the pursuit of international recognition.

“Most of the artists are doing Afro Beat and they are doing it well. But we just want to keep changing. Now they are following Amapiano, which is South African music. You can never claim that,” he added

Showbiz University is a podcast, produced by MG Digital Media, a subsidiary of Media General which offers a fresh and insightful perspective on Ghana’s vibrant entertainment industry.

With its highly opinionated discussions and involvement of entertainment personalities and industry players, the podcast delves into topics and issues that traditional media may shy away from.

Tune in every Friday for insightful commentary, hot takes, and in-depth analysis.

Listen now on Spotify, Apple Podcast, Google Podcast, or where ever you listen to your podcasts. Just search for Showbiz University and be entertained.

https://open.spotify.com/episode/7i4auaW0U1RatchJ93YWHd

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