Ghanaian dancehall artiste, Jupitar has opened up about his support for lyrical beefs in the music industry emphasizing the importance of maintaining a non-confrontational approach.
The ‘Enemies’ singer was speaking on Showbiz 360 on TV3 where he shared his perspective as a dancehall artiste on rivalries in the industry
According to Jupitar, engaging in beefs with other artistes is an inherent aspect of the genre and has become commonplace all over the world.
“In my field of work especially as a dancehall artiste one of the nature or characteristics of a dancehall artiste is to take on another dancehall artiste, it comes with the nature of the genre,” he shared with Chrystal Aryee.
Jupitar, 34, further acknowledged that it was natural for artistes, especially those within the same category, to experience a certain level of jealousy when witnessing their counterparts’ success and growing fan base.
“Beef is always going to be beef. Naturally, humans even when you’re prospering, music is just like a race, if you are in the same categories as rappers and you are rapping and gaining more fans obviously there’s going to be some side of jealousy from me,” he pointed out.
However, Jupitar was quick to emphasise that musical rivalries should not escalate into a confrontational or violent situation.
Instead, he suggests that it should be managed and channelled in a more productive manner. In his view, beef should primarily be a lyrical confrontation, where artistes engage in a battle of words and wit.
“It is what it is nobody can pretend or dispute what I am saying. Once there is beef you just have to try and manage it a little bit because in Ghana we are well-mannered people,” the Fantasy Entertainment Group signee explained. “The beef has to be normal, it should be a lyrical confrontation not attacking someone or punching someone’s lips. It should be well orchestrated then we make money from it. I approve of beefs the lyrical one, not the violent one”