The Ghanaian music industry is currently facing scrutiny as several musicians including Sarkdoie and Gyakie have cancelled their planned Europe and UK tours.
Nana Adwoa Silky, a prominent voice in the entertainment industry, has criticized these artistes, attributing the cancellations to selfishness and greed on their path and that of management.
Speaking on Onua Showbiz, Silky said it was important for these artistes to connect with event organizers such as Akwaabe UK or others in the respective countries they visit as they had ideas and will be able to guide them.
“How can an artiste go to the UK with their management and won’t seek to connect with event organizers in the UK? Even if you don’t use them, you should go to them for ideas. Akwaaba UK and Dennis can help you,” she urged.
According to Silky, it is crucial for artists and their management teams to consult event organizers in the target countries, even if they do not end up working together.
She further questioned whether the consultation fees associated with such services were the reason behind the artists’ reluctance to seek assistance.
“Is it the consultation fee they don’t want to pay?? I feel like a lot of the issues happening in the industry is because of selfish interests and greediness. A small 5% of proceeds or work with them but not in the form of a partnership. They can show you where you can organise events or the communities where people will attend an event more,” she pointed out
Backing event promoter and organizer Alordia Promotion’s statement, she said although misconstrued, it holds some truth.
“Alordia Promotion was right, even though parts of his comments were misconstrued but what he said he was right. The artist and their management need to catch up with the event organisers in Europe and U.S or they’ll flop,” she said
The low sales in these countries have driven a number of Ghanaian artistes who are visiting the diaspora in the summer to cancel their shows, a situation she finds very worrying.
She advised that for artistes to have a successful event, they need to understand the local context, including weather patterns and cultural preferences. This knowledge she revealed is particularly in the hands of local event organisers in Europe who understand ticketing and timing of events
“Now with ticketing with events, the people who live there are the ones who know how the weather works and all that. For example in Ghana, in JUNE/JUly, there are rarely events even if you organise, it’ll be indoors because when it rains heavily nobody will come. It’s the same thing in the diaspora, when it’s winter nobody will go out but if it’s summer everyone comes out,” she hammered.
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