The heartbeat of Ghana’s music industry is changing, and Generation Z, the cohort born roughly between the mid-1990s and early 2010s, is at the forefront of this transformation.
In an age defined by digital interconnectedness and rapid cultural shifts, these young talents are reshaping Ghana’s music landscape in unprecedented ways.
Gen Z has carved out its own unique space within Ghana’s music ecosystem through viral dance challenges and groundbreaking collaborations. These young trailblazers are breaking norms, redefining genres, and embracing technology to propel their talents to unprecedented heights.
Some of the Gen Z currently taking over the music scene in Ghana are OliveTheBoy, Black Sherif, Yaw Tog, Kweku Flick, Kwami Eugene, and Gyakie among others.
Unlike their predecessors, Gen Z musicians embrace a digital-first approach. Raised in the era of smartphones, social media, and streaming platforms, they seamlessly integrate technology into every facet of their music careers. Gen Z artists wield social media as a powerful tool for self-promotion, rather than relying solely on traditional record labels or radio play. Instead, they gain recognition through viral posts that showcase their music, dance moves, and unique personas.
Instagram, TikTok, Twitter, and YouTube become their stages, where they perform to a global audience. Streaming platforms like Spotify, Apple Music, and SoundCloud offer Gen Z artists a direct channel to their listeners, allowing them to upload their music, connect with fans, and build a dedicated following without the need for a traditional music distributor.
From viral sensations to award-winning artists, Gen Z musicians are making their presence felt across the nation and beyond. These rising stars have not only captured the hearts of their generation but are also leaving an indelible mark on the country’s musical landscape. Let’s meet some of the trailblazers who are shaping the future of Ghanaian music.
Oliver Tetteh, also known as OliveTheBoy (born 2002), is known for his catchy song “Godson” and creative music videos. He has garnered a significant following among Gen Z music enthusiasts for his ability to blend Afrobeat, hip-hop, and other genres.
Mohammed Ismail Sherif, also known as Black Sherif (born 2002), has captured hearts with his emotional and relatable lyrics. His breakout hit “Second Sermon” became a viral sensation and catapulted him to national stardom. He often explores themes of life’s struggles and the pursuit of dreams. He is currently the VGMA Artist of the Year.
Thorsten Owusu Gyimah, also known as Yaw Tog (born 2003), is a high-energy artist known for his energetic style and relatable lyrics. His hit track “Sore” became an anthem among Ghanaian youth. His music resonates with the aspirations and experiences of his generation.
Andy Osei Sarfo, also known as Kweku Flick (born 2001), is recognized for his unique flow and storytelling lyrics.
He gained fame with his hit single “Money,” which showcased his distinctive style. He continues to be a rising star in the Gen Z music scene.
Eugene Kwame Marfo, also known as Kwami Eugene (born 1997), stands out with his soulful voice and versatility.
— #TV3GH (@tv3_ghana) December 29, 2022
He has won several awards, including the Vodafone Ghana Music Award for Artist of the Year. His music appeals not only to Gen Z but also to older generations.
Jacqueline Acheampong, also known as Gyakie (born 1999), has earned a special place in the hearts of music lovers with her melodious voice and relatable songs. Her track “Forever” gained international recognition and solidified her status as a rising star.
These Gen Z artists not only bring fresh sounds and perspectives to Ghana’s music scene but also serve as inspirational figures for their peers. Their ability to connect with their generation through relatable lyrics, genre-blurring music, and effective use of technology underscores their influence and success in reshaping the country’s musical landscape.
Challenges faced by these new generation music stars in Ghana
Being a Gen Z artist comes with its own set of unique challenges. One of the foremost hurdles is the intense competition within an industry where emerging talent is abundant. Gen Z musicians must navigate the relentless pressure to maintain a strong online presence, often requiring constant engagement with fans on social media. Additionally, the digital age has made issues like copyright and intellectual property rights more complex, demanding a keen understanding of legal matters.
Despite these obstacles, Gen Z artists exhibit resilience, leveraging technology and their creative talents to forge their own paths